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Introduction to the topic
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Chapter 1 – Trends in Retail marketing
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Chapter 2 – Impacts of Digital Marketing on Retailing
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Chapter 3 – Profiling the Digital customer
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Chapter 4 – The Generation Gap – Market Segmentation.
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Chapter 5 – Communicating with your customers
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Chapter 6 – Identifying training needs for the new Digital landscape
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Chapter 7 - Useful tools
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Chapter 8 - Module assessment